Performance Marketing Executive
July 2024 - October 2025
• Campaign Optimization
• Keywords Bidding and Strategy
• Product Analysis
• Data reporting and analysis
• On-platform Campaign Setup (eCommerce)
• Social Ads
Freelance - Paid Ads Specialist/Media Buyer
March 24 - July 2024
• Managed campaign setup and optimization
• Handled copywriting, ad copies, and extensions
• Provide data reporting and analysis​
• Budget Planning
• Keywords Research and Optimization
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RisingTide Inc.
September 2021 - September 2023
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Creating and implementing Facebook, Google, and TikTok campaign
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Campaign Set-up and Monitoring
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Budget Optimization
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Audience targeting analysis
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Keyword research and targeting
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Daily/Weekly Campaign optimization
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Generate UTM Codes
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Campaign Performance Report
Shop Marketing Pros.
June 2023 - January 2024
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Setting up Facebook and Google Ad Campaign
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Budget Optimization
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Campaign Optimization
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Audience targeting analysis
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Keyword research and optimization
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Generate UTM Codes
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Update Marketing Analytics
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Call tagging on CallRail
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Designing graphics using Canva
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Creating ad copies and google extensions
RisingTide Inc.
September 2021 - September 2023
-
Creating and implementing Facebook, Google, and TikTok campaign
-
Campaign Set-up and Monitoring
-
Budget Optimization
-
Audience targeting analysis
-
Keyword research and targeting
-
Daily/Weekly Campaign optimization
-
Generate UTM Codes
-
Campaign Performance Report
SociallyIn
April 2022 - April 2023
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Create and implement paid social campaign strategies for brands and e-commerce
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Oversees and monitors social media campaigns
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Audience targeting analysis
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Communicate directly with the creatives team
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Continuous research to keep up with new advertising trends
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Creating Ad Ideas
Education
2016 - 2020
Rizal Technological University
B.S. Civil Engineering
Mandaluyong City, Philippines
2013 - 2016
Technological University of the Philippines
Civil Engineering Technology
Dasmariñas City, Cavite, Philippines.
Professional Skillset
Facebook Business Manager
Budget Analysis
Google Ads
Digital Analytics
Meta Ads
Analyzing survey reports and data
TikTok Ads
Microsoft Office
Teamwork & Collaboration
Critical Thinking
Graphics Editing (Canva)
Copywriting
Google Workspace
Canva